WHITE TRUFFLE

The White Truffle menu will run over the 2024 Christmas season in the UK after a successful run domestically in 2022. The objective here was to retain the elevated look and feel of the domestic design, but with a holiday spin. Below is the hero poster from the 2022 run by Kearney Sneath.

I kept the text lockup the same but slightly reduced the scale and changed the color to a rich red wine. I also warmed up the background. For the truffle graphic, I image traced a photograph of the cross section of a white truffle in illustrator. I then outlined that image and applied a gold leaf texture to it. 

I did all art direction and design for this LTO as well as photo concepting and on-set photo direction.

Photography by Cheyenne Cohen and food styling by Mandy Maxwell.

2024 HERO POSTER

PRESS IMAGE

SOCIAL POSTS