Shake Shack is now featuring full bars at some of its licensed locations, most notably, airports. We wanted assets that feel specific to a bar atmosphere, but still fit into our core identity. Deliverables included check presenter postcards, coasters, bar mats, cocktail napkins and cocktail stirrers.

THE BAR IN THE GUADALAJARA AIRPORT

ICON LIBRARY

COASTERS

CHECK PRESENTER

COCKTAIL COLLATERAL

After the bar infrastructure was established, the company moved forward with signature cocktails and supporting signage and ads.

We needed assets for five signature cocktails and two shakes exclusively available at our bars.

Since this was a new venture for Shake Shack and an area where it was important to build equity and establish quality I wanted the collateral to have an elevated look. I found inspiration in contemporary cocktail bar branding and liquor ads.

I did all art direction and design as well as photo concepting and on-set photo direction.

Photography by Curtis Gallon and food styling by Mira Evnine.

HERO POSTERS