This was a school project where we were tasked with creating an imaginary non-profit organization and  a brand identity for it.  I have spent a lot of years behind a bar and know that a late night trip home can be interminable, expensive and sometimes dangerous for restaurant employees so my idea was a ride sharing service for food and beverage staff.

We were asked to use a familiar address or landmark to name our organization.  I decided on my apartment number, 5L to evoke a sense of home.